The Heat Haven Vibe
Because Wisconsin winters deserve a little more cozy.
Heat Haven Sauna Park began with a simple realization: we live in a beautiful state that spends nearly half the year pretending it’s not cold. We hide indoors, wait for spring, and complain about the weather like it’s a competitive sport. But what if — instead of escaping winter — we embraced it? What if we turned it into something that brings people together instead of driving them apart?
That’s the idea that sparked Heat Haven.
It started as a conversation between friends — creative entrepreneurs who travel often, build brands for others, and wanted to create something real in their own backyard. Something that combined wellness, community, and that signature Wisconsin sense of humor. A place where people could warm up, slow down, and reconnect — both with each other and with the season itself.
So, we did what Midwesterners do best: we built it ourselves. A few wood-fired saunas, some cold plunges, a couple of fire pits, and a lot of determination later, Heat Haven Sauna Park came to life.
What We Believe
Heat Haven isn’t just about saunas — it’s about creating spaces that make people feel healthy and connected. Each 75-minute session is designed to help guests experience the proven benefits of contrast therapy — the hot-cold rhythm that boosts circulation, eases stress, supports recovery, and restores balance. But beyond the health perks, it’s about something deeper: connection.
Here, people come together. They laugh, sweat, breathe, and brave the cold side-by-side. It’s not fancy or exclusive — it’s real, raw, and joyful. It’s a reminder that wellness doesn’t have to happen in a luxury spa. Sometimes it happens at the back of a park in Wauwatosa, by a fire pit, with a few good humans and a whole lot of steam.
The Founders
Heat Haven was founded by Jesse Hieb and Ryan Bingham who share a passion for creativity, community, and meaningful experiences. Together, they combined their backgrounds in branding, design, and event production to create a wellness concept that feels more like a gathering than a business.
Their goal wasn’t to reinvent the sauna — it was to make it accessible, mobile, and authentically local. To create something people could look forward to in the heart of the cold season — a reason to get outside, connect, and recharge.
Or as Jesse puts it:
“We just wanted to build something that helps people feel good, connect with others, and maybe even enjoy being outside when everyone else is hiding inside.”